Turn AI Into a Competitive Advantage Ready to take your AI skills beyond everyday productivity and put them to work growing your business?
As the next workshop in our AI series, this session takes a deeper dive into how businesses can use AI to attract customers, strengthen relationships, improve marketing, and support sales.

You’ll explore practical tools and strategies for creating content, connecting with customers, understanding your market, and finding new ways to work smarter. The focus will be on real-world applications that you can take back to your business and put into practice.

This session is particularly relevant for retail, hospitality, tourism, professional services, and other customer-focused businesses looking to make the most of AI.

What You’ll Explore:

• Creating engaging social media content with AI
• Drafting and improving website copy
• Developing personalized customer communications and outreach
• Using AI to support sales conversations and follow-ups
• Exploring basic AI-powered chatbots and customer service tools
• Conducting market research and identifying customer trends
• Using AI for competitor research and analysis
• Finding opportunities to make your marketing and customer engagement more efficient

What You’ll Leave With:

• Practical AI strategies for marketing and sales
• New ideas for creating and personalizing content
• Tools and techniques to improve customer engagement
• A better understanding of how AI can support market and competitor research
• Practical ideas you can apply to your own business right away

Whether you’re looking to reach more customers, create better content, or simply make your marketing efforts more efficient, this workshop will help you put AI to work where it matters most - growing your business.

Continue the AI workshop series and take the next step from using AI for productivity to using AI for growth.
 

 

Emelio Brown is CEO and Client Success Manager of Intritech Marketing, a full-service marketing agency based in Brandon, Manitoba, and President of the Brandon Chamber of Commerce. He holds a Bachelor of Science in Computer Science, with a minor in Mathematics, from Brandon University, and has spent nearly a decade applying that technical foundation to real-world business problems. From building and deploying websites to designing AI-driven workflows and agentic systems for clients across manufacturing, professional services, and retail.

Emelio regularly works hands-on with AI tools and frameworks, helping businesses move beyond basic prompting into automation that actually executes tasks, connects to their existing systems, and drives measurable results in marketing, sales, and customer engagement. He also serves on the boards of RMED, the Brandon University Foundation and is a certified facilitator with the Manitoba AI Pathways Program.