Presenter: Downtown Biz - Emmy Sanderson

Description:
This session shows you how to build practical, revenue-focused collaborations with nearby businesses, so promotions do not feel random or one-sided. You will learn how to choose the right partners, design a simple offer that benefits both sides, and run cross-promotions that drive real foot traffic, sales, and repeat customers.

You will learn:

• How to identify “good-fit” partners (and avoid time-wasters)
• How to structure a clear, fair cross-promotion offer
• How to track results and improve the partnership over time